Week Three: (3) Dissecting Doritos' Beer Chip Commercial

3. Doritos' New Beer Flavor Commercial-

-Shot One: establishing shot of man presenting in front of a white board
Establishes him as the speaker

-Shot Two: 4 shot over the shoulder of audience as he presents the thinking behind his new Doritos flavor
Shows the audience and the speaker's physical relationship and office surroundings

-Shot Three: medium shot of man presenting at the white board
Focuses viewer's attention to writing/pictures on the board- “Doritos new flavor beverage”

-Shot Four: 3 shot medium of audience members
Attention is drawn to the audiences first reaction to presenter- woman smiling, two men smirking

-Shot Five: medium shot of man presenting at the white board
Accelerated gestures of speaker become apparent as he gets excited, generates excitement in the viewer

-Shot Six: close up shot of presenter holding Doritos bag
Highlights product – Doritos Beer flavor

-Shot Seven: 3 shot medium of audience members
Shows their change in reaction to speaker- looks of awkwardness become humorous to viewer

-Shot Eight: 4 shot over the shoulder of audience
See audience shifting

-Shot Nine: close up shot of presenter eating chips
Eating fast, viewers anticipate what upcoming audience reaction shot will look like

-Shot Ten: 3 shot of audience
Members are confused and grossed out by presenter's fast, incessant eating

-Shot Eleven: medium shot of presenter
Shows product again and man's continued eating

-Shot Twelve: close up shot of one male audience member
First time audience speaks, man's facial features highlighted when he says, “truly a horrible idea”, seriousness of man adds to humor

-Shot Thirteen: 3 shot over the shoulder of audience, presenter and two audience members
Presenter, now drunk from beer chips and in his underwear, becoming focal point of the humorous shot

-Shot Fourteen: close up shot of product
Product placement

-Shot Fifteen: product slogan shot
“eat responsibly” slogan with a loud snoring sound in the background

-Shot Sixteen: 2 shot close up of presenter on male audience member's shoulder
Highlights effectiveness of new beer chips, closes commercial with humor